As you many know, we created a course on how to sell on Amazon globally. Within the course, we have a more detailed process, but wanted to share the similar checklist we share with the students. You can go to http://privatelabelpassport.com/wp-content/uploads/2015/10/Global-Amazon-Selling-Process-Checklist-Private-Label-Passport.pdf to download the checklist or visit www.privatelabelpassport.com.
| Amazon Global Selling Process | |
| Module 1 – Research & Strategy | |
| Pick Your Markets To Research | |
| Choose between the USA, Canada, UK, Germany, Japan, Spain, Italy and France to research. (Current top Amazon markets include USA, UK, Germany, and Japan.) | |
| Choose markets that fit demand for your expansion products or new products. | |
| Pick Your Products In Chosen Market(s) | |
| Consider products with supported demand (review sales and best selling rank of similar competitors). | |
| Find balance between saturated and unsaturated markets. | |
| Think big picture and brand building. | |
| Utilize Google Trends to detect seasonal products and poorly trending items. | |
| Utilize Amazon FBA Calculator to check profit margins. | |
| Conduct Keyword Research | |
| Utilize Google Keyword Planner, Amazon, and Merchant Words for keyword ideation. | |
| Pick top 5 – 10 keywords directly related to product. | |
| Find balance between high converting keywords and high impression terms. | |
| Translate Product Keywords | |
| Utilize Google Translate to translate keywords and to further research viable products. | |
| Important to perform research in Amazon markets utilizing both the English and said country translation keywords. | |
| Conduct Competitor Research | |
| Choose your top 2 to 5 competitors in your market (mainly other private label sellers). | |
| Utilize camelcamelcamel.com to review history of competition (sales ranks, changes). | |
| Review competitor listings for more related keyword ideas. | |
| Cross Check With Private Label Passport Market & Product Checklist | |
| Utilize the Global Amazon FBA Product Checklist to help you choose your products. | |
| Conduct this process on a per product basis. | |
| Pick Your Product(s) | |
| Product(s) with respectable margins. | |
| Product that is clearly showing demand for the product (check best selling rank per competitor per global market). | |
| Product with potential to sell in multiple markets. | |
| Something that can be slightly differentiated. | |
| Product you can build a brand around and expand into other products. | |
| Module 2 – Getting Listed On Marketplaces | |
| Get Global Account Set Up | |
| Ensure you have all your business registration information for North America, Europe, or Japan. All markets are relatively the same in terms of registration. | |
| Must have separate email addresses for each unified marketplace (i.e. North America versus Europe versus Japan) | |
| Consider getting this started early as the process can take some time (especially in Europe). | |
| Create Blanket Product Listing | |
| New Product – Create listing utilizing important criteria (title, UPC, sku, sales price, description, bullets, etc…). | |
| Existing Expansion Product – Copy and paste the appropriate information from your existing country listing into new country listing. | |
| Translate Part of Listing Into Country Language | |
| Utilize Google Translate or Translet.net. | |
| Remember to consider country spellings that are only in English (keyword in USA can be spelled differently in UK). | |
| Pick Your Supplier or Contact Existing Supplier | |
| Conduct your standard supplier research via Alibaba or other chosen supplier channel. | |
| Get critical information (minimum order quantity, unit price, air express shipping price, product time, etc..) | |
| New Product – Get samples and get pictures of those samples taken by professional photographer | |
| Existing Product – No need for new samples. | |
| Ship Product To Amazon (via air express) | |
| Create your shipping labels in the Amazon backend system (send/replenish inventory) | |
| Get shipping carton information from supplier (cartons, unit per carton, carton dimensions, weight, shipping company) | |
| If Inventory Sent To You First – Simply give supplier your mailing address. | |
| If Inventory Sent To Amazon – Create shipping labels via Amazon and send shipping labels to supplier that they will place on the sides of the cartons. | |
| Module 3 – Global Promotion & Marketing | |
| Optimize Your Listings | |
| Utilize High end product photographer (1,000 by 1,000 px minimum) | |
| Ensure title, bullets and copy is benefit oriented | |
| Review competitor listings for general ideas | |
| Ensure top 5 keywords including a couple translated terms are in the backend system of the product | |
| Get Initial Global Reviews | |
| Utilize Global Review Strategies In Course | |
| Objective is to get atleast 10 – 30 in markets outside of USA | |
| Utilize primary keywords for super url promotions and giveaways | |
| Set Up Product Listing Ads | |
| Utilize your prior researched keywords in both English and country language. | |
| Start up both auto and manual Amazon PPC campaigns. | |
| Closely monitor your sales and ACOS (average cost of sales) on a weekly basis. | |
| Set Up Global Autoresponder | |
| Utilize Feedback Genius or Feedback Five for your global email autoresponder. | |
| Translate email into country language (Germany, Spain, Italy, France, Japan) | |
| Module 4 – Monitoring & Inventory Management | |
| Monitor Cashflows & Payments Report (Country by Country) | |
| Create cashflow and payment reports to review the numbers. | |
| Review profit margins again. | |
| Inventory Global Management | |
| Begin to review run rates | |
| Order new product 30 days before you’re expected to run out | |
| Track your daily run rates | |
| Customer Service Country by Country | |
| Check customer feedback | |
| Get negative seller feedback removed |
